There is competitive advantage here for those who understand and follow this book's lessons. * Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems, Inc. * This book should be required reading on any marketing course. * Colin McDonald, the 'father' of Single-Source analysis and author of Tracking Advertising & Monitoring Brands * The evidence in this book should make any marketer think hard about how they manage their brands. * Kevin Brennan, General Manager Snacks and Marketing Director, Kellogg UK * A truly thought-provoking book. * Timothy Keiningham, IPSOS Loyalty * This book puts marketing's myth-makers, of which there are many, in their proper place.

* Thomas Bayne, MountainView Learning * A scientific journey that reveals and explains with great rigour the Laws of Growth. * Bruce McColl Mars Incorporated * Until every marketer applies these learnings, there will be a competitive advantage for those who do. * Mitch Barnes, The Nielsen Company. *.marketers need to move beyond the psycho-babble and read this book. Or be left hopelessly behind.

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* Joseph Tripodi, The Coca-Cola Company * More than anything else, however, I'm just plain envious. It's a book I wish I had the intelligence to write. Reading Sharp's critique of the cult of differentiation made me smile. And I laughed out loud at his characterisation of supposedly committed consumers as uncaring cognitive misers. * Marketing Week * An excellent, and detailed discussion of the true factors of Brand growth. Highly recommended for any class on Brand Marketing or Brand Management. * Philip Sugai, Professor of Marketing, Doshisha University *.

By Byron Sharp Published: Oxford University Press, 2014. A brand new e-book edition of How Brands Grow: what marketers don’t know is now on sale. Featuring new findings, new data and new examples. How Brands Grow has sold over 70,000 copies worldwide, and was voted Best Marketing Book of the Summer 2013 by readers of AdvertisingAge.

There is competitive advantage here for those who understand and follow this book's lessons. * Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems, Inc. * This book should be required reading on any marketing course. * Colin McDonald, the 'father' of Single-Source analysis and author of Tracking Advertising & Monitoring Brands * The evidence in this book should make any marketer think hard about how they manage their brands. * Kevin Brennan, General Manager Snacks and Marketing Director, Kellogg UK * A truly thought-provoking book. * Timothy Keiningham, IPSOS Loyalty * This book puts marketing's myth-makers, of which there are many, in their proper place.

* Thomas Bayne, MountainView Learning * A scientific journey that reveals and explains with great rigour the Laws of Growth. * Bruce McColl Mars Incorporated * Until every marketer applies these learnings, there will be a competitive advantage for those who do. * Mitch Barnes, The Nielsen Company. *.marketers need to move beyond the psycho-babble and read this book. Or be left hopelessly behind. * Joseph Tripodi, The Coca-Cola Company * More than anything else, however, I'm just plain envious.

It's a book I wish I had the intelligence to write. Reading Sharp's critique of the cult of differentiation made me smile. And I laughed out loud at his characterisation of supposedly committed consumers as uncaring cognitive misers. * Marketing Week * An excellent, and detailed discussion of the true factors of Brand growth.

Highly recommended for any class on Brand Marketing or Brand Management. * Philip Sugai, Professor of Marketing, Doshisha University *.